Film4 / The Big Chill Audioboo

Film4 contacted us and said they wanted to create extra engagment with an event they were holding at the Big Chill Festival 2009. Installing an American drive in style area (designed to tie in with the overall festival theme of "zombies") visitors could sit in derelict cars while watching classic zombie films. 

Film4 wanted to take the buzz and atmophere from the event and put it online for more people to engage with. With this in mind we had a team working on the event capturing audio bites from the 'Derelictors' and uploading them straight to Film4's channel on the AudioBoo network. The interviews ranged from talking about favourite moments in horror films to simply capturing a conversation between friends. The overall effect was to make users in the online community not only aware of the event but also feel part of the action - as if they were there.

It also quickly built up a huge resource for people who attended the event to go back to after they had left and re-live the great experience they had with Film4 online.

Listen to the Dereliction Drive-in AudioBoo channel here.