Derby City Council: The Movement

"The Movement" is Derby City Councils innovative project to get young people active. We have helped them to produce a wide range of content to help them engage with their web savvy target audience of 11 to 16 year olds accross the City of Derby.

We've produced a series of videos under the name of  "Movement Tube" that contain step-by-step guides on how to breakdance, hair and make-up tips, excercise and video coverage of The Movments Rock Your Body dance competition at The Assembly Rooms.

The project is all about empowering young people with the skills to live a fun, active lifestyle and creating digital content means they can access this information in a relevant and engaging format, in spaces familair and safe for them. The project has won two national accolades for its innovative approach to delivering content to young people.